IN a year of PR mishaps and questionable advertising campaigns, BrewDog has gone back to what it does best – serving craft beer.

Hot on the heels of launching a stock-themed bar in London and announcing a date for the opening of their Carlisle outlet, the Scottish brewer now has its sights set on a location in the north east of Scotland.

In July, BrewDog submitted plans to transform Drummers Bar in Peterhead. Those plans have now been approved by Aberdeenshire Council planning officials, according to the Press & Journal.

READ MORE: BrewDog exceeds latest fundraising target by £13 million

There were no objections from locals to the plans, which will see the Ellon-based company replace the current pub's shopfront with timber and floor-length windows.

Christopher Forman from Mintlaw wrote a letter to the council supporting the new venture and said the craft brewer should be welcomed with “open arms”.

“Town centres are a key element of the economic, social and environmental fabric of towns, often at the core of community and economic life," he said.

“A company of this kind should be welcomed with open arms to Peterhead town centre.

“This would provide a great place for people to meet, interact and even do business.

“Knowing the type of company the applicant is and having visited several of its facilities they create a great atmosphere for friends and families to enjoy time together.”